This Custom Brand Trick Is a Must-Have When You Start Your Business!

Your business is about to explode with excitement. The excitement, the spreadsheets, and the logo files are all making me feel great! But hold on. You’re about to lose one of the best tools for your brand: your own customized insulated lunch bags. Yes, it sounds easy, but this secret sauce will change everything from your emails to the notes you put on your packaging slips.

Colors, logos, and taglines draw people in. Everything is fine. But what about words? Those are the heart of your business. Do you remember Wendy’s Twitter? They make fun of each other and roast each other like there’s no tomorrow. Doughnuts with an attitude and sea-salt fries with a side of snark. That’s how Brand Voice Playbook works: every tweet and every phrase.

What happens if you skip it? Social captions seem stiff. Newsletters can be either dull or strange. You say “Howdy, partner!” on your FAQ website, yet “Dear customer” on receipts. It’s like Clark Kent attempting to be Batman without the cape. It makes your fans confused. It makes your team confused. One day you’re happy, the following day you’re freezing. Like Dr. Jekyll and Mr. Hyde running a lemonade stand.

So, what exactly is in a Brand Voice Playbook? Like cheat codes, but for texting. Write down the personality of your brand. Do you get along with your neighbors? A smart advisor? A brave rebel? Add some do’s and don’ts. You could want emojis or you might not. Puns could be real gold or they could be fool’s gold. Choose some strange grammatical rules. (Are ellipses okay, or are they too vague?)

Let’s show you quickly. Think of a pet store. The Playbook says “Paw-sitively excited you’re here!” instead of the boring “Welcome to our website.” That’s sticky. Sometimes, customers recall voice more than product details. They’ll just keep scrolling if your style is dry toast.

A killer playbook won’t just sit on a digital shelf and collect dust. It tells everyone on the team what to do, whether they’re making Facebook advertising or writing thank-you messages on Post-it notes. If Susan from accounting writes an invoice, it should still have the same fun appeal as your founder’s blog. Regularity. That’s the juice.

But here’s the most important thing: your Brand Voice Playbook isn’t set in stone. If your customers like jokes, make them funnier. If your puns don’t work, slow down. It’s a live document, as crazy and unpredictable as a box of cats with a laser pointer.

Find this before you send your first purchase, launch your site, or even finish your tagline. Get your team together, order some pizza, and talk about your vibe. People are out there looking for a voice that speaks to them. Don’t let them hear an echo. Give them something that they will want to say again.