How CBD brands can make a lot of money with programmatic advertising
June 21, 2025
It’s not easy to commercialize CBD. You can see what I mean if you put an ad for hemp drops on Facebook. Restrictions are quite severe. But what about programmatic ads? It’s a neon-lit alley where your message can slip between the cracks. Forget about yelling like you’re on a billboard; think about those who are lost in contemplation at midnight and want a snack. Programmatic? This is how David shoots at Goliath. email marketing ideas for CBD companies
The interesting thing is that programmatic advertisements don’t care what’s in your bottle; they just want to see your eyes. These automated platforms scan data quicker than greased lightning, putting your ad in the right place at the right time, as when someone at 2 AM scrolls to “CBD for sleep aid.” Click. Link. Sale.
CBD brands can’t relax. Google, Facebook, and Instagram are still breaking the rules. They might not want your newborn sleep tincture. But programmatic ad networks like Yahoo DSP, StackAdapt, and Traffic Roots work with difficult industries and don’t care about old taboos. No more worrying about getting ads approved. Your message just gets in front of those who are ready to hear it: wellness experts, people who look through their phones late at night, and new parents who are running on empty.
Budgets are important. Flexibility is what makes programmatic work. You can establish daily limitations and change campaigns quickly if you’re a company with very little money. Big names? You can blow out all over the country and show up for millions. The point is that you drive. Change, pause, and supercharge all at the same moment. No waiting for a seedling to grow.
Don’t think of programmatic as a slow cooker that you can set and forget. The data is where the real magic happens. Don’t just look at your campaign’s dashboard; use it. Who’s clicking? What sites send you traffic? Change the creative, move the money about, and get crazy. You shouldn’t just cruise on autopilot; results should keep you on your toes.
Here’s a hot truth: openness is important. Some networks don’t follow the rules or let in bad sites. Choose partners who are honest and follow the regulations. Put everything in writing. Don’t be the brand whose advertising show up next to videos about conspiracy theories. Oh no.
You can’t just set it and forget it. CBD is a moving target because of its complicated mix of state legislation and changing public opinion. Try out different photos and A/B test headlines. What worked on Sunday might not work on Friday.
Above all, tell a tale. Data tells you “where” and “when.” Your ad still needs a reason. People want things to be real. Don’t give formal pitches; talk to your audience like they’re your neighbors. Show real outcomes, reviews, and maybe even a little humor.
CBD brands that use programmatic open a box of surprises. No more gatekeepers holding back achievement. You, your customer, and a digital highway full of options.